Hopefully, it’s not just a PR move to help promote this album.

Whether it’s athletics or soccer, many of the best athletes have origins in Africa yet none of the top leagues are actually based there. It’s not exactly the NBA, but it’s a great way of shining his spotlight on a part of the world that’s often overlooked (and taken advantage of) for its athletes. That’s right – Cole’s not just dropping wildly popular music but is now a professional athlete too. “The Off-Season” was released alongside Cole’s debut in the Basketball Africa League – he signed for the Rwanda Patriots. No wonder Cole is frequently cited as one of the Big 3 rappers of the past decade (alongside Kendrick Lamar and Drake). Hell, even his label’s compilation “Return of the Dreamers 3” went number 1 on Billboard. All his albums have topped the charts, including this new one “The Off-Season”.

Since his 2011 debut “ Cole World: The Sideline Story” there were the two aforementioned albums, followed by 2016’s “4 Your Eyez Only” and 2018’s “KOD”. So here’s a quick refresher on Cole in case you’ve been under a similar rock to us! Occasionally though it means big records slip through the cracks. What often happens on staff is “Oh, someone else will want to cover that, someone more versed in that particular artist” which does mean there’s a risk of one voice speaking on an artist, but it’s always better to have a writer familiar with the rapper’s catalog, their journey, and their strengths/weaknesses. 2013’s “ Born Sinner” and 2014’s “ 2014 Forest Hills Drive” were both covered by Jay Soul and it’s almost unforgivable for a rap review website not to have covered subsequent albums from one of the biggest rap stars of the last decade.

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